On 20 August (Sat), the JR team participated in the Summer Festival (Natsu Matsuri) for the first time by setting up a sales pop-up booth featuring items from train art stationery brand TRAINIART under the JR East group. The Summer Festival is held annually by The Japanese Association, Singapore at the Japanese Primary School Changi Campus. The turn up rate was estimated to be more than 8,000 Japan lovers including native Japanese residing in Singapore.
The TRAINIART items were brought to Singapore for the very first time and they received good response from the general crowd. The range of items for sale include masking tapes, postcards, memo pads, coasters and etc. “We were glad to see many excited attendees expressing their interest in TRAINIART as they said the items reminded them of the places they visited and trains that they rode on when traveling in Japan,” said Yamataka, the General Manager of JAPAN RAIL CAFE.
At the festival, the JR team publicised JAPAN RAIL CAFE to the attendees by distributing the first issue of its monthly publication JAPAN RAIL TIMES. The theme of the month was Yamanote Line so customers were entitled to have an instant photo print at the Yamanote line’s latest model photo panel for every purchase of the TRAINIART item.
What is TRAINIART?
TRAINIART is an art stationery brand that creates designs based on “train” and “art”. If you love trains and would like to have an item or two as a souvenir commemorating your Japan trip, TRAINIART is something that you will not want to miss!
Currently, there are two outlets in Tokyo; one in Akihabara and another in Tokyo Station Gallery.
If you have missed the sales at Summer Festival, do visit JAPAN RAIL CAFE as they will be sold there for a limited period of time after opening!
For more photos, please check out the facebook album.