SINGAPORE- 18 November 2016, East Japan Railway Company (JR East) announces that its first overseas venture, JAPAN RAIL CAFE, will open on 4th December. The new travel-themed café is located on the level 1 of Tanjong Pagar Centre, the tallest building connected to Tanjong Pagar MRT Station.
Aiming to promote travel to Japan, JAPAN RAIL CAFE will provide Japan lovers with a one stop Japan-like experience including the latest Japanese products such as trendy items and convenient rail ticketing service for Japan rail passes. It will also serve as a platform to communicate unique information to Singaporeans on the less known travel destinations in Japan.
Platform for “Real Japan” & Real Communication
At JAPAN RAIL CAFE, Japanese communicators who are proficient in English will communicate with the café users introducing unique destinations in Japan to travelers who are planning for their upcoming trips. Travelers can look forward to sharing their itineraries with one another to explore places that are popular among Japanese but not yet widely known to foreign travelers.
“Just in time to commemorate SJ50, we are very glad to be able to offer JAPAN RAIL CAFE as a permanent physical space to build a community for Japan lovers to interact closer and come together to share their experiences on travelling to Japan. Through regular interesting onsite activities such as scrapbooking and other interactive workshops to be held, we aim to promote more interest in the less well-known sightseeing regions for adventurous Singaporeans who actively plan their own itineraries even few months prior to their trips”, says Makoto Yamataka, General Manager of JAPAN RAIL CAFE, Singapore.
The café space is divided into 3 parts; dining area, which will also be used as an event space during workshops, rail pass ticketing area and retail area.
Stylish Café Menu from JR-East Food Subsidiaries
The café food menu at JAPAN RAIL CAFE adopts a combination of various F&B recipes developed by JR East Food Business (JFEB), a food subsidiary under the JR East Group owning more than 50 brands of F&B outlets in Tokyo. At the café, a range of Japanese daily food such as burger sets, sandwich sets and rice bowls will be served. Every month, a special menu will be launched featuring a few representative dishes of the monthly featured region.
Some of the signature dishes on the regular menu are THE★ULTIMATE A.B.C BURGER and Kaisen Avocado Don (seafood avocado rice bowl). THE★ULTIMATE A.B.C BURGER which is the specialty of Becker’s, a burger restaurant chain under JFEB, is made by coupling avocado, bacon, cheddar cheese and 160g juicy wagyu beef patty in between fresh lettuce and original soft buns from Boulangerie ASANOYA. The Kaisen Avocado Don, developed from the concept of JFEB’s lifestyle concept café NOMONO Kitchen, emphasizes on the fresh ingredients such as salmon sashimi, scallops & avocado. Unlike normal seafood rice bowls, it comes with Japanese soup for customers to make their own Ochazuke by pouring the soup over the rice as another way of eating.
Instore Japan Rail Pass Counter by JTB
At the cafe, customers can look forward to purchasing exchange orders for JR passes before their trips at the instore rail pass ticketing counter operated by JTB Pte Ltd. The range of rail passes covers not only JR East but all other passes issued by the 5 other Japan Railway companies namely JR Kyushu, JR West, JR Shikoku, JR Central and JR Hokkaido, covering almost all regions in Japan.
Mr. Billy Kurosawa, President & CEO of JTB Asia Pacific Headquarters expresses, “In accordance with the growth of Japan bound tourism, JTB has made continuing efforts to improve our skill of consultation for JR Pass users. It is our honor to provide café users with our experts to promote JR Pass and attractiveness of Japan. “
Monthly Retail Corner by Oishii Japan
JAPAN RAIL CAFE will collaborate with Oishii Japan to launch a “Food Japan Selection” in the retail corner, providing a variety of food items originated from the featured region that will change every month. Another range of products will be Japanese trendy items from JR East’s retail stores and shopping malls inside JR East train stations – a manifestation of Japan’s new lifestyle phenomenon “Eki Naka”, which exclusively means “in-station shopping” first brought about by JR East’s lifestyle business section.
Monthly Collaboration to Promote Regions in Japan
Every month, JAPAN RAIL CAFE will collaborate with partners including Japan National Tourism Organization (JNTO), Japanese local governments and Japanese corporations to hold a variety of seminars & workshops related to destinations of the monthly featured region.
“Through regular workshops and seminars with our partners, we hope to build a community in Singapore
for Japan lovers to have a two-way communication with us while deepening their interest and understanding in Japanese culture. I believe by knowing more about other less explored regions, Singaporeans would find more excitement in travelling further beyond the familiar areas such as Tokyo, Kyoto or Osaka”, says Yamataka.
With its opening on 4th December, JAPAN RAIL CAFE aims to contribute to a mutual cultural inspiration between Singapore and Japan by establishing its role as a “platform for real Japan, platform for real communication”.
Basic Information of JAPAN RAIL CAFE
Opening Date: 4th December 2016
Address: 5 Wallich Street, #01-20/21 Tanjong Pagar Centre, Singapore
Sales Area: Approx. 180 square meters
Layout: cafe dining area/ event space, retail corner, japan rail pass counter
Operating hours: 11am-9pm from Mon to Sat, 11am-8pm on Sun & PH
Official Website: www.japanrailcafe.com.sg
About JR EAST Group
The operator for trains including Shinkansen (high speed bullet train) in the East region of Japan, East Japan Railway Company (JR East) is the largest passenger railway company in Japan, serving about 17 million passengers daily. The company's over 7,000 km rail network covers the eastern half of Honshu (Japan's main island), including the Tokyo metropolitan area. In addition to its main railway business, JR East Group operates a variety of lifestyle businesses such as shopping malls, retail shops, restaurants, hotels, as well as office building management. Such non-railway businesses account for roughly 30% of consolidated revenues, 2,756 billion JPY (FY 2015).
Official Website: http://www.jreast.co.jp/e/